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Digital Marketing Training

Digital Marketing & Information Management System

Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions

Digital Marketing Courses

Diploma in Digital Marketing

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PG Diploma in Digital Marketing

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Certification in SEO SEM SMM

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On-Page Optimization

On-Page Optimization

  • What are Meta Tags?
  • Description
  • Country
  • Robots
  • Keywords Author
  • Keyword Research with Google Keyword Planner.
  • How to Select a Domain Name?
  • Page Naming {URL Structuring} and Folder Naming
  • Image Naming, Image Title and ALT Tags Creation
  • Redirection Tags
  • Headings Tags {H1 to H6}
  • What is Content Writing?
  • SEO Friendly Content Writing {Insert keywords in content}
  • Anchor Text, Link Title
  • Robots.text file use and creation
  • HTML Sitemap creation
  • XML Sitemap Creation
  • Ror text sitemap
  • Site Tracking Tools (Google Webmaster Tool,Google Analytics Tool)
  • Why is Alexa?
  • Alexa Integration
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OFF-Page Optimization

OFF-Page Optimization

  • What are Backlinks?
  • Why Backlinks are Important?
  • How to Get Backlinks?
  • Difference Between Do-Follow and No-Follow Backlinks
  • What is Google Page Rank?
  • How to Increase Page Rank?
  • Search Engine Submissions
  • Directory Submissions
  • Article Writing and submissions
  • Press Release writing and submissions
  • Blog Posting and comment writing
  • Classifieds posting
  • Forum Posting
  • Business Listing
  • Social Bookmarking
  • Social Networking
  • RSS Feeds
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Google Analytics

Google Analytics

  • Understanding the basics
  • Why Google analytics
  • How Google Analytics works
  • How to setup analytics account
  • Understanding full reports
  • Dashboard and shortcuts
  • Basic campaign and conversion tracking
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Search Engine Algorithms

Search Engine Algorithms

  • Basics
  • What is Search Engine's Algorithms?
  • How Algorithms Works?
  • Why a Search Engine needs to update its Algorithm?
  • Search Engine Penalties and Recoveries.
  • Why a Search Engine penalizes a Website?
  • Advanced
  • How to optimize your site for Google Hummingbird Algorithm?
  • What is Google Panda Algorithm?
  • What is Google Penguin?
  • What is Google EMD Update?
  • How to save your site from Google Panda,Penguin and EMD Update?
  • How to recover your site from Panda, Penguin and EMD?
Android Training cochin
Google Webmaster Tools

Google Webmaster Tools

  • How to add a website to webmaster tools
  • GWT Dashboard
  • How to configure a website
  • Sitemaps
  • Crawler access
  • Sitelinks
  • Your website on the web
  • Search queries
  • Links to your website
  • Keywords
  • Internal Links
  • Diagnostics
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Website Audit & Competitor Analysis

Website Audit & Competitor Analysis

  • What, Why and How!
  • Use of Website Analytic Tools
  • Tracking Top Analytic Reports
  • Using Google Webmaster Tools
  • Using Bing Webmaster Tools
  • XML Sitemap for Search Engines
  • Robots.txt
  • Incoming Link Analysis
  • Open Site Explorer | Moz
  • Google Webmaster Tools
  • Website Domain Authority
  • What is Domain Authority?
  • Open Site Explorer | Moz
  • Competitor Analysis
  • What is a Competition Analysis & Why Is It Important
  • How to Perform a SEO Competitor Analysis
  • Open Site Explorer | Moz
  • SEMrush.com -> Advanced Keywords and Competitors Research Tool
  • Identifying Your SEO Competitors
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Search Engine Marketing

Serch Engine Marketing

  • Demystifying Community Building on Facebook
  • Orientation to Facebook Brand Pages
  • EndgeRank Algorithm: Why engagement is key to success on Facebook?
  • How to create Facebook Marketing Strategy?
  • Facebook Applications for Fan Growth and Engagement
  • How to create Brand Ambassadors on Facebook?
  • Leveraging Facebook Insights for Success
  • Relevant Facebook Marketing Success Stories (Global & Indian)
  • From Objectives to ROI
  • Competitive Research
  • Strategy Presentation by Participants
  • Exercise: Participants to create Facebook Marketing Strategy for their organizations
  • Types of Facebook Ads
  • Facebook Ads vs. Google Adwords
  • Significance of CTR (Click Through Rate)
  • Optimizing Ad Copy & Targeting
  • Exercise: Participants to launch & promote live Facebook Communities
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Creating Twitter Marketing Strategy

Creating Twitter Marketing Strategy

  • Twitter Strategy Framework: From Objectives to ROI
  • Exercise: Creating Twitter Marketing Strategy
  • Twitter in Plain English
  • Twitter for PR, Brand Building, Customer Engagement and Thought Leadership
  • Leveraging Lists, Hashtags & Trends
  • Tools to listen & measure Influence on Twitter: TweetDeck, Klout, PeerIndex
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Planning & Creating Multi-channel Social Media Strategy

Planning & Creating Multi-channel Social Media Strategy

  • How to choose relevant Social Media Channels?
  • Creating multi-channel Social Media Strategy
  • Resource Planning: In-house vs.Outsource, Key competencies, Tools etc.
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